Thoughts on Product Development Oriented to Sustainability in Organizational Overview Rosana Adami Mattioda 1,a , Osiris Canciglieri Junior 1,b , Pamela Teixeira Fernandes 1,c , Jose Luiz Casela 1,d , Anna Mazzi 1,e 1 Pontifical Catholic University of Paraná, Polytechnic School, Graduate Program in Production Engineering and Systems – PUCPR/PPGEPS. Rua, Imaculada Conceição 1155, Curitiba, PR, CEP 80215-901 - Brazil. a rosana.mattioda@pucpr.br, b osiris.canciglieri@pucpr.br c pamelafernandes_di@hotmail.com, d j.casela@pucpr.br, e mazzi@unipd.it Keywords: Product Development Process. Sustainability. Product Sustainable. Life Cycle. Abstract. The process of product development is increasingly critical factor for the competitiveness of the companies, especially with the increasing internationalization of markets, increased diversity and reduced product life cycle. Besides, companies must be willing to promote the concepts of sustainability to create products that offer environmental, social and economic benefits while protecting public health, welfare and environmental. Because it is of crucial strategic point within organizations, as part of the thought on the product development process, it was accomplished a literature review with the aim of understanding how sustainability is being addressed in product development models. The selected models were verified through a content analysis in order to identify and map the activities of the development process that were related to sustainable product design (presented in a descriptive framework). The study results show that the discussion on models of product development oriented to sustainability is still very fragmented in the literature and there is a concentration of approach to the topic in phases related to informational design and conceptual design. Nevertheless, it is still necessary to deepen the application of concepts related to sustainability in product development from an overview of their processes, since evolution has occurred most often in practices directed at engineering processes and aids tools. The analysis of the articles also found that companies, whether by legal pressures, market or consumers, need to adopt sustainability systemically into their strategies, where all parties are considered. The final product should incorporate the concepts related to the triple bottom line throughout all phases of the project in order to optimize the development process and ensure truly sustainable product. It is believed that companies that adopt these more sustainable practices for their products will certainly change the behaviour related to consumer, social equity and preserving the planet. Introduction The need to adopt a new pattern of consumption and demand for sustainable products projects becoming requirements constantly studied both by researchers and by companies, mainly with increased of public and legal pressure on the environmental impacts caused for industrial activities [1]. The search organizations are now finding alternative solutions for new business strategies to meet the expectations of a new class of consumers [2]. In that sense, a business perspective toward sustainable development is to balance the triple bottom line (TBL) considered vital to the survival of companies. The adoption of the TBL approach in organizations is fundamental to support the integration of sustainability objectives in the business agenda to creating a new dimension of corporate performance based on the performance of the inter-relationship between the dimensions of profit, people and planet and the relationship with their activities, processes and products [3]. Today, product development should involve more than simply your design project. Its processes can be considered as part of the strategic development of companies in the perspective of the product is considered from a holistic view [4]. Product development process is the main expression of Advanced Materials Research Vols. 1061-1062 (2015) pp 1238-1244 © (2015) Trans Tech Publications, Switzerland doi:10.4028/www.scientific.net/AMR.1061-1062.1238 All rights reserved. No part of contents of this paper may be reproduced or transmitted in any form or by any means without the written permission of TTP, www.ttp.net. (ID: 193.50.39.172-26/11/14,10:24:26)