Research Policy 32 (2003) 351–366
Modeling the adoption rates of manufacturing technology
innovations by small US manufacturers:
a longitudinal investigation
Paul M. Swamidass
∗
Thomas Walter Center for Technology Management, Auburn University, Tiger Drive, Room 104, Auburn, AL 36849-5358, USA
Received 31 August 2000; received in revised form 1 December 2001; accepted 1 December 2001
Abstract
This study provides conclusive evidence to support the view that small plants are slower than larger plants to adopt
manufacturing innovations. This empirical study based on over 1000 US manufacturing plants engaged in producing dis-
crete products, studies the adoption of manufacturing technologies in small plants relative to large plants between 1993 and
1997.
Under the assumption that small manufacturers are disadvantaged, several federal and state programs have been created
to assist small manufacturers in acquiring and adopting manufacturing innovations. Through quantification of technology
adoption in small manufacturing firms, this study’s findings reveal which manufacturing innovations are in greater need of
governmental assistance programs. While small plants are making progress over time in catching up with larger plants in
computerized technology use, they are not making similar progress in adopting manufacturing technology innovations in soft
technologies. Several propositions for future research and recommendations for public policy are offered.
© 2002 Elsevier Science B.V. All rights reserved.
Keywords: Computerized technologies; Innovations in manufacturing; Large and small plants; Manufacturing technology adoption; Small
plant manufacturing technology adoption ratio (SPMTAR); Soft technologies
1. Introduction
Small manufacturing firms are vital to the US econ-
omy. For example, over 70% of all manufacturing
plants in the industries conforming to Standardized
Industrial Classifications (SICs) 34–38 (a descrip-
tion of these industries in the Standardized Industrial
Classification of the US Department of Commerce
appears later) are small plants with less than 100
employees; there are over 30,000 such small plants
in these industries (Bureau of Census, 1993). Yet,
∗
Tel.: 1-334-844-4333; fax: +1-334-844-1678.
E-mail address: swamidas@auburn.edu (P.M. Swamidass).
small manufacturing firms, which are in a major-
ity in this country, are at a disadvantage. Consider
this:
Most of the literature on competitive strategy—from
the fields of business strategy, marketing and indus-
trial organization economics—has focused on the
advantage of large firms and high market share: ...
(Fiegenbaum and Kirnani, 1991; p. 101).
Swamidass (2000a) found that more than 67% of
US manufacturers report manufacturing cycle time
reduction, manufacturing cost reduction, product line
increase and ROI increase as a result of manufacturing
technology use. Literature records that larger plants
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