Journal of Islamic Marketing Religiosity moderates the relationship between ego-defensive function and attitude towards advertising Shaizatulaqma Kamalul Ariffin Ishak Ismail Khairul Anuar Mohammad Shah Article information: To cite this document: Shaizatulaqma Kamalul Ariffin Ishak Ismail Khairul Anuar Mohammad Shah , (2016),"Religiosity moderates the relationship between ego-defensive function and attitude towards advertising", Journal of Islamic Marketing, Vol. 7 Iss 1 pp. 15 - 36 Permanent link to this document: http://dx.doi.org/10.1108/JIMA-11-2014-0074 Downloaded on: 30 March 2016, At: 20:57 (PT) References: this document contains references to 102 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 72 times since 2016* Users who downloaded this article also downloaded: (2016),"Does Halal image strengthen consumer intention to patronize Halal stores?: Some insights from Malaysia", Journal of Islamic Marketing, Vol. 7 Iss 1 pp. 120-132 http://dx.doi.org/10.1108/ JIMA-12-2014-0079 (2016),"Consumer knowledge and religious rulings on products: Young Muslim consumer’s perspective", Journal of Islamic Marketing, Vol. 7 Iss 1 pp. 74-94 http://dx.doi.org/10.1108/ JIMA-08-2014-0056 (2015),"Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention", Journal of Islamic Marketing, Vol. 6 Iss 1 pp. 148-163 http://dx.doi.org/10.1108/JIMA-09-2013-0068 Access to this document was granted through an Emerald subscription provided by emerald- srm:231834 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 j ournals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Downloaded by Universiti Sains Malaysia At 20:57 30 March 2016 (PT)