An Article Submitted to Journal of Agricultural & Food Industrial Organization Manuscript 1268 The Psychology of Eco-Consumption Mario F. Teisl ∗ Caroline L. Noblet † Jonathan Rubin ‡ * University of Maine, teisl@maine.edu † University of Maine, caroline.noblet@umit.maine.edu ‡ University of Maine, jonathan.rubin@umit.maine.edu Copyright c 2009 The Berkeley Electronic Press. All rights reserved.