editor@tjprc.org www.tjprc.org ORGANIZATIONAL EFFECTIVENESS: A STRUCTURAL AND OPERATIONAL ANALYSIS OF PWD, KOTLI AZAD KASHMIR IMRAB SHAHEEN 1 , IFTIKHAR A.BUTT 2 , SABAHAT AKRAM 3 & SHAHID HUSSAIN 4 1 Lecturer, Research Scholar, University of Management Sciences & Information Technology Kotli, AJ&K 2 Dean Faculty of Social Sciences, University of Management Sciences & Information Technology Kotli, AJ&K 3 Director Planning & Development, Chairperson Department of Economics, University of Management Sciences & Information Technology Kotli, AJ&K 4 Assistant professor & Director Finance, University of Management Sciences & Information Technology Kotli, AJ&K ABSTRACT Effectiveness of an organization greatly depends on its type of structure and management of operations. This study was aimed to assess the impact of organizational structure and operations on its effectiveness. Public works department Kotli branch was taken as case study. The predictor variables were structure and operations while criterion was organizational effectiveness. Simple random and purposive sampling techniques were used and sample was comprised of 100 employees from Public works department. This study is based on quantitative approaches as data were gathered through questionnaire and analyzed through regression on SPSS. The findings of this study revealed that operations management structure has a greater impact while organizational structure has lesser impact on effectiveness. PWD needs to improve working relationship among the employees; communication system and it also need to pay attention on quality management, management information system and performance management to ensure effectiveness. KEYWORDS: Effectiveness, Structure, Operations, Working Relationship, PWD, Quality Management, Management Information System Received: Feb 18, 2016; Accepted: Mar 01, 2016; Published: Mar 07, 2015; Paper Id.: IJBMRAPR20162 INTRODUCTION The biggest challenge for today's organizations is to prove their compatibility by giving outstanding performance in all facets. Organizational effectiveness has been remained the focus of researchers from all over the world since the early development of organizational theory (Rojas 2000). Organizational effectiveness is determined by organizational performance which decides the destiny of organization itself. Days are gone when competitive environment was lacking and organization could have claimed that they lack technology, competent human resources, financial resources etc but now these excuses have lost their worth and such organizations are thrown out of the competition. The first dimension of organizational effectiveness is competence which is used as a tool of judgment and measurement of organizational effectiveness. According to Shockley-Zalabak, et.al (1999), competence is a vast and generalized concept that is not only confined to the leadership but it also shows the organizational ability to survive in the market as well as to sustain its momentum. They further argued that on organizational level, competence and caliber are linked with employee's perception of organizational effectiveness, its survival and long term continuity. For survival and particularly for sustainability, effective organizational performance is of pivotal importance. Paul,( 2010) noted that effectiveness of projects is affected by number of factors and among these organizational structure and operations are important ones. In this study an attempt is made to give coverage to this issue by taking Public works Original Article International Journal of Business Management & Research (IJBMR) ISSN(P): 2249-6920; ISSN(E): 2249-8036 Vol. 6, Issue 2, Apr 2016, 15-24 © TJPRC Pvt. Ltd.