Business Intelligence Project Implementation: A Retail Company Case Study in C-and-A Associate Professor Paul Hawking* Institute for Logistics and Supply Chain Management College of Business Victoria University, 300 Flinders St. Melbourne, Australia Paul.Hawking@vu.edu.au Dr. Carmine Sellitto Institute for Logistics and Supply Chain Management College of Business Victoria University, Australia Carmine.Sellitto@vu.edu.au ACKNOWLEDGEMENTS The authors wish to thank the academics that reviewed the paper. The feedback received assisted us in updating and improving the paper’s value to readers. * Corresponding Author