Tracking the Latino Gender Gap: Gender Attitudes across Sex, Borders, and Generations Christina E. Bejarano University of Kansas Sylvia Manzano Texas A&M University Celeste Montoya University of Colorado M any cultural stereotypes exist regarding the “modernity” of values possessed by Latino immigrants, particularly in reference to gender norms. Common perceptions about Latin machismo and marianismo (the idea that women should be pure and moral) do not paint a portrait of gender egalitarian dispositions. These assessments are upheld by neomodernization theorists who specifically identify gender attitudes as a critical element of modernity. In applying a revised The authors wish to thank three anonymous reviewers along with Lorraine Bayard de Volo, Robert Buffington, Anne Costain, Maria Escobar-Lemmon, Don Haider-Markel, Erin Melton, Michelle Taylor-Robinson and Gary Segura for helpful feedback. This article received support from The Women & Gender Studies Program at University of Colorado, Boulder, The University of Kansas Big XII Fellowship and The National Science Foundation Grant #0703395. Published by Cambridge University Press 1743-923X/11 $30.00 for The Women and Politics Research Section of the American Political Science Association. # The Women and Politics Research Section of the American Political Science Association, 2011 doi:10.1017/S1743923X11000341 521 Politics & Gender, 7 (2011), 521–549.