DETERMINANTS OF PLURAL FORMS OF GOVERNANCE: EVIDENCE FROM BRAZILIAN BEEF CATTLE INDUSTRY Rodrigo Lanna F. da Silveira Professor Department of Economics University of Campinas, Brazil E-mail: rlanna@unicamp.br Marcelo J. Carrer Doctoral Student Department of Production Engineering Federal University of São Carlos, Brazil marcelojcarrer@dep.ufscar.br Thiago B. Carvalho Doctoral Student Department of Business University of São Paulo, Brazil tbcarval@gmail.com Caroline A. L. Foscaches Doctoral Student Department of Business University of São Paulo, Brazil carolinefoscaches@hotmail.com Maria Sylvia M. Saes Professor Department of Business University of São Paulo, Brazil ssaes@usp.br The authors thank FAPESP (São Paulo Research Foundation) for the financial support of this research. Selected Paper prepared for presentation at the International Food and Agribusiness Management Association’s 2015 Annual Meeting - IFAMA 25th Annual World Forum and Symposium, Saint Paul, Minnesota, USA, June 14 - 17, 2015