Ownership, Activism and Engagement:
Institutional Investors as Active Owners
Terry McNulty* and Donald Nordberg
ABSTRACT
Manuscript Type: Conceptual
Research Question/Issue: We research two questions: First, why do some institutional investors operate at a distance from
organizations seemingly acting only to “exit” and “trade” shares, while others actively engage through various means of
“voice”? Second, what processes and behaviour are associated with active ownership?
Research Findings/Insights: We develop the concept of active ownership by drawing on contrasting theories and images of
ownership, identifying antecedents of active ownership and distinguishing between alternative processes of active ownership.
Theoretical/Academic Implications: Alternative pathways to active ownership contrast the distant, sometimes adversarial
nature of shareholder activism with an engaged, collaborative relationship between investors and corporations. Few studies
examine active ownership as a process of engagement and mutual exchange between parties taking a generally longer-term
perspective toward investment in the firm and its affairs. After modeling active ownership, we develop a research agenda of
substantive issues ranging from market and institutional conditions, through investment organization and practice, to board
and investor relations.
Practitioner/Policy Implications: Opening up the multidimensionality of engagement and relations between investors and
corporations is crucial to promoting good corporate governance. Policymakers and practitioners require such knowledge when
anticipating and developing adjustments to institutions of corporate governance.
Keywords: Corporate Governance, Institutional Investors, Ownership, Activism, Engagement
INTRODUCTION
T
he global financial crisis of 2007–09 raised questions about
many aspects of the economic system. After decades of
concern about how corporations govern themselves, more
attention is turning to other aspects of the complex web of
connections that make up the system of capital. This article ex-
amines one aspect of that system, shareholders – in particular
institutional investors and their engagement with the compa-
nies in which they invest. We review a broad body of literature
crossing several disciplines to develop a model of active own-
ership by institutional shareholders and a related research
agenda. Using the model, we address the following questions:
First, why do some institutional investors operate at a distance
from organizations seemingly acting only to “exit” and
“trade” shares while others actively engage through various
means of “voice”? Second, what processes and behavior are
associated with active ownership?
The literature on shareholder activism
1
addresses these
questions according to the characteristics of activists, target
firms, and the environment (Goranova & Ryan, 2014).
However, while shareholder activism is sometimes described
as a broad phenomenon (Chung & Wynn, 2014), our reflection
on the literature suggests it has been treated in quite a narrow
way conceptually, methodologically, and empirically. More
can be done to understand institutional investor heterogeneity
and related motivations, processes, and effects involved in
what we term “active ownership.”
Our concept of active ownership includes shareholder
activism, defined as “actions taken by shareholders with the
explicit intention of influencing corporations’ policies and
practices” (Goranova & Ryan, 2014: 1232) but extends to a
wider range of institutional investor behavior, that incorpo-
rates developing relations with corporations through different
influence processes and intent. This type of on-going active
ownership is likely to involve mutual exchanges aimed at
understanding more than change, and taking a generally
longer-term perspective toward investment in the firm and
its affairs. Continuing engagement of this sort does not
preclude change-seeking, but it is part of the process, rather
than the process itself. Defined in this way, active ownership
also contrasts with passive ownership, which involves
holding the shares; collecting dividends and perhaps voting,
but in an undeliberated way;
2
and trading.
This article thus augments recent work on shareholder
activism (Goranova & Ryan, 2014) by considering alternative
*Address for correspondence: Terry McNulty, University of Liverpool Management
School, Chatham Street, Liverpool L69 7ZH, UK. Email: t.h.mcnulty@liverpool.ac.uk
© 2015 John Wiley & Sons Ltd
doi:10.1111/corg.12143
346
Corporate Governance: An International Review , 2016, 24(3): 346–358