Airline Strategy from Network Management to Business Models by Thomas Bieger and Andreas Wittmer CONTENT 1 Introduction 2 Developments in aviation strategy 3 Airline strategy approaches 4 Network management of airline operations 4.1 Airline Net-Economies 4.2 Main variables of airline network design 4.2 Network management processes 5 Airline business models 6 The fight for concepts - A380 vs. B787 and A350 SUMMARY There are different approaches towards airline strategy. Only protectable resources of airline strategy are the brand, the customers and the position at a hub. Airline operations are dealing with networks and therefore network management. Different strategies rely on a different extent of network effects. The use of network effects also differentiates business models. Different types of planes lead to different concepts of airlines.