Mapping and Defining Hate Speech in Instagram’s Comments: A Study of Language Use in Social Media Ika Nurfarida Laudetta Dianne Fitri kaa.farida@gmail.com laudetta11@gmail.com Abstract Hate speech is a contemporary phenomenon that spreading as the impact of social media development. Instagram, as one of social media platform for self expressing through photos and short videos, attracts its users to give harsh or negative comment to other people. The aim of this paper is to classify hate speech in Bella Sofie’s Instagram account to defining kind of utterance that considered as hate speech to get better understanding of hate speech. Bella Sofie’s Instagram account is chosen since most of online news portals claim her as the celebrity with most haters in Indonesia. The comments are classified into six categories of hate speech depend on ethnics/race, religion, ability, social status, mental and blasphemies appearance. Based on the comments in 2 pictures and 3 videos of Bella Sofie’s Instagram account, there are 2 speeches in vilify ethnic, no speech in vilify religion, 33 comments for ability, 15 comments humiliate the social status, 42 hate comments her moral actions, and 180 hate comments in her appearance look. These kinds of comments can be considered as violation of human right since it degrading someone’s dignity. The use of hate speech is a contrast to Indonesian cultures that uphold politeness and respect to each other. Moreover, it can lead into law consequences. Therefore, better understanding of harsh comment/hate speech and its category can be set as boundaries to be smart and wise social media users. Keyword: hate speech, instagram, discourse analysis, content analysis, cyberpragmatics 1