Volume V, Issue V, May 2016 IJLTEMAS ISSN 2278 – 2540 www.ijltemas.in Page 25 Physician’s Acceptance of Teledermatology Services: An Empirical Study Dr. Manoranjan Dash, Dr. Jyoti Ranjan Das, Dr. Ayasa Kanta Mohanty Faculty of Management Sciences, Siksha O Anusandhan University, Bhubaneswar Abstract- The conventional focal point of health services research has been on non-information communication technology usages but now with the adoption of ICT, more physicians are able to access these telemedicine services in particular related to teledermatology system. In accumulation, such tele-services are stern for improving patient-to-doctor communication expediency and maintaining a excellent affiliation. The purpose of this study was to identify the factors that determine physician’s acceptance of teledermatology services. In this study a research framework was examined to find out the applicability of the Technology acceptance model (TAM), in explaining physician’s decisions to accept the teledermatology system, in the health care context. For this purpose, the original version of the TAM Model, which included perceived usefulness, perceived ease of use, attitude towards usage, and usage intentions, is taken into consideration. The results stress the special importance of attitudinal factors i.e. attitude towards usage and perceived usefulness in determining physicians’ intention to use teledermatology systems. Physicians’ perceived usefulness, perceived ease of use are factors affect the attitude towards the use of the teledermatology system. The findings of the study can provide insights and implications relevant to technology acceptance research and teledermatology management in general. Keywords: Information Communication technology, TAM Model, Telemedicine I. INTRODUCTION elemedicine has been a technological takeaway for the developed countries. Even in the developing countries, it is increasingly being viewed as a tool for improving care and enhancing access to healthcare. Countries like India where the majority of the population lives in rural areas, where healthcare facilities are inefficient and inadequate, tools like telemedicine can contribute substantially in bridging the gap between the demand and supply. The study and practice of dermatology using interactive audio, visual, and data communications from a distance is teledermatology. A teledermatology tool refers to the technology or modality used to deliver dermatology care. The application of teledermatology tool to deliver dermatology care is called teledermatology practice. The objective is to reach the unreached for dermatology care in remote geographic regions. It involves good general practitioner and dermatologist interaction. The teledermatology system is a technological aid to primary health care services, and is expected to bring about a significant improvement in the quality of care practice and delivery. The implementation of technology is being acknowledged to have a positive influence on health care quality and efficiency. Increasing the use of the teledermatology system by physicians is generally recognized as an important facilitator of primary health care improvement in India. But, these physicians are experiencing heavy workloads as the ratio of physicians to care recipients in urban areas is very poor Because of this, taking on a new system appears burdensome to them in their already busy routine practice, hence promoting the teledermatology to these physicians and avoiding negative feedback is difficult and costly. It is unlikely that the full benefits of the system can be fully realized without the usage of teledermatology by physicians. Any single physicians resisting its use may impair care quality because the lack of updated information may result in misleading medical data in multiple sub-systems. Many health care organizations have experienced resistance to the implementation and the use of IT in the workplace. Telemedicine is the transfer of electronic medical data from the remote areas to a center where the experts or well- equipped hospitals are available. Taking advantage of telecommunication, medical electronics, and Information technologies, telemedicine acts as a potential source to reduce health care expense, to improve health care service in remote areas, and to support modern home health care etc.Telemedicine can deliver health-care services, where distance is the critical factor. Recent works in communication technologies have inspired the development of telemedicine to a large extent. There are many different disciplines in telemedicine, such as teleradiology, tele-monitoring, tele- consultation, tele-conference, and tele-psychiatry. The common problem met during the development of a telemedicine system is how to integrate the existing techniques to meet the requirements for telemedicine applications . The people in India, particularly in rural and remote areas are found struggling to access timely medical treatment .The region of the country is characterized by densely populated communities spread over vast distances; there is a lack of qualified personnel in certain sectors of the health service. Telemedicine has come originally to serve rural populations, or any people who are geographically dispersed -- where time and the cost of travel make access to the best medical care difficult. Nowadays, Telemedicine is forming a new architecture in health care services. By using information and communication technologies, the health care professionals in the specialized fields like cardiology, urology, oncology, psychiatry, surgery and many others, can access or exchange information for diagnosis, treatment and prevention T