IJIRST –International Journal for Innovative Research in Science & Technology| Volume 2 | Issue 11 | April 2016 ISSN (online): 2349-6010 All rights reserved by www.ijirst.org 806 Customer Perception Towards E-Banking in Trichy District Dr. C. Thirumal Azhgan M. Malathi Department of Management Studies Department of Management Studies Anna University (Bit Campus) Anna University (Bit Campus) Abstract Banks today know better than anyone the opportunities and the risks they face in an ever changing competitive environment. In offering ecommerce products, banks had some key advantage over potential competitors. The purpose of this study is to find out the factors that mainly affect the customer perception of internet banking amongst gender and different age groups. This study helps in assessing these factors in the context of internet banking and would therefore help the bank management not only in improving level of satisfaction but also strengthening the bond between bank and their customer. This paper determines is to determine the customer’s perception towards the e-banking. A total number of customers taken for the study are 160. Questionnaires are used to conduct data collection and then analyzed using statistical techniques: Chi-square test, regression analysis, correlation and percentage analysis. This Study reveals that mostly the customers prefer internet banking due to reliability, convenience, sped, safety, security, cost effectiveness and an error free system. Keywords: E-Banking, IVR banking, Chi-square test _______________________________________________________________________________________________________ I. INTRODUCTION The rapid development of information technology had brought unprecedented influence on the life of millions of people around the globe. Various activities were handled electronically through the adoption of IT in the workplace or at home, for example, e- mail, e-commerce and e-Government. The internet had become a significant part of daily life for both consumers and business enterprises especially in developed countries. The e-banking revolution has changed the banking business very much than any other invention. Worldwide banks are reorienting their business strategies towards towards new opportunities offered by e-banking. E-banking has enabled the banks to scale borders, change the strategic behavior and thus bring out the new possibilities. Due to absolute transparency of markets, clients are able to compare services of more banks easily. Also the services are rendered to them very fastly. The rapid growth of Internet banking in recent years is a clear indication of consumer acceptance of this media. However, the impact of Internet Banking on customer satisfaction and loyalty I n Australia is yet to be established as few studies have addressed this issue. In this paper we present a review of literature on internet banking and the factors that may impact internet banking and customer satisfaction and loyalty. All banks offering Internet Banking have taken special care to ensure security, privacy and confidentiality of information to all its customers. Basic security requirements to conduct business over the Internet are discussed below. Authentication involves the ability of an individual, organization, or computer to prove its identity. Security systems accomplish authentication by verifying information that the user provides against what the system already knows about the user. Authorization involves the control of access to particular information once identity has been verified. Authorization is mean to limit the actions or operations that authenticated parties are able to perform in a networked environment. Audits include information on access of particular resources using particular privileges or performing certain security actions. It identifies the person or program that performed the actions. Confidentiality involves the secrecy of data and/or information, and the protection of such information from unauthorized access. For e-businesses confidentiality is of utmost importance in the protection of an organization or company's financial data, product development information, organization structures and various other types of information. Time related information such as a pricelist or confidential report can be crucial and need to be kept confidential until a certain time. Policies regarding the release of information must be included in confidentiality, as well as authorization services. Confidentiality policy must ensure that information cannot be read, copied, modified, or disclosed without proper authorization and that communication over networks cannot be intercepted. Integrity is the protection of data from modification either while in transit or in storage. E-commerce and e-business systems must have the capability of ensuring that data transmissions over networks arrive at their destination sin exactly the same form as they were sent. Integrity services must protect data against modifications, additions, deletions, and reordering parts of the data. Information can be erased or become inaccessible, resulting in loss of availability. This means that those who are authorized to get information did not get what they needed. Availability of information is an important attribute in service- oriented businesses that depend on information (e.g. airline schedules). When a user cannot get access to the network or specific services provided on the network, they experience a denial of service.Non repudiation involves protection against a party involved in a transaction or communication activity that \later falsely denies that the transaction or activity occurred.. Mobile banking brings out great contribute in online banking system, which is giving a more competitive edge to the banks against their rivals. Especially “Transaction Alert/Confirmation” is mostly preferable services by users. Customers