Communicating strategy: Using the business model as a platform for Investor Relations work Authors Christian Nielsen and Per Nikolaj Bukh Center for Research Excellence in Business Models, Aalborg University chn@business.aau.dk Abstract Purpose: The purpose of this paper is to discuss trends, dilemmas and possibilities of communicating strategy from an Investor Relations perspective. In the light of the globalisation of the financial markets, legislation changes in the aftermath of the financial crisis, an increasing number of stock exchange mergers and the increased access to information via the Internet and mobile devices, the demands for precise and clear communication on the behalf of companies are evermore present. Design/methodology/approach: This paper clarifies through an empirical and theoretical review the purpose of communicating to the capital market as well as how the Investor Relations department functions on a day-to-day basis. In continuation hereof, the anchoring of the Investor Relation function in the organisation is illustrated. Findings: In the paper, it is discussed how the Investor Relation function works to create an efficient price formation for the company’s shares, both in the short and in the long run, leading to the discussion of how the business model can serve as a platform for communicating strategy. Research limitations/implications: This study is limited to a conceptual discussion. However it poses insights for further empirical testing. Practical implications: This study is relevant to IR practitioners, corporate management and financial analysts who seek inspiration to achieving better coherence between strategy and communication. Originality/value: From suggestions in the literature concerning needs for coherence and alignment of communication, this paper identifies through the lens of the business model, a platform that may endure and advance strategy communication for the benefit of companies and capital markets. Key words: Investor Relations, strategy, business models, and communication Paper type: Conceptual paper