Individual competencies for managers engaged in corporate
sustainable management practices
Renate Wesselink
a, *
, Vincent Blok
b, 1
, Sebastiaan van Leur
b, 2
, Thomas Lans
a, 3
,
Domenico Dentoni
b, 1
a
Wageningen University, Education and Competence Studies, P.O. Box, 8130, 6700 EW Wageningen, The Netherlands
b
Wageningen University, Management Studies, Social Sciences Group, P.O. Box, 8130, 6700 EW Wageningen, The Netherlands
article info
Article history:
Received 15 October 2013
Received in revised form
30 October 2014
Accepted 30 October 2014
Available online xxx
Keywords:
CSR competencies
CSR managers
CSR practices
Sustainability competencies
abstract
Corporations increasingly acknowledge the importance of sustainable practices. Corporate social re-
sponsibility is therefore gaining significance in the business world. Since solving corporate social re-
sponsibility issues is not a routine job, every challenge in corporate social responsibility requires its own
approach; and management competencies are crucial for designing appropriate approaches towards the
realization of sustainable solutions. On the basis of seven corporate social responsibility competencies
synthesized from the extant literature, this research provides an empirical analysis of which of these
competencies managers need in order to achieve corporate social responsibility goals within their
specific context; and at which specific stage of the implementation process. The data sources are in-
terviews with corporate social responsibility managers e whose positions and circumstances share
many similarities e at four large multinational enterprises. The empirical analysis reveals that managers
undertake four corporate social responsibility core tasks: I) orientation, II) reaching common ground, III)
performing pilot projects, and IV) embedding results. Within the context of the analysis, the compe-
tencies: Systems Thinking, Embracing Diversity and Interdisciplinarity, Interpersonal Competence, Action
Competence, and Strategic Management were found to be necessary. The Embracing Diversity and Inter-
disciplinarity competence was identified as the most relevant. This study contributes to the corporate
social responsibility (education) literature by introducing an empirical test of which competencies are
considered necessary for managers in various stages of corporate social responsibility implementation.
Linking these competencies to core tasks makes them more concrete and increases the chances of
interpreting them unambiguously, which in turn can aid learning trajectories in both business and
education.
© 2014 Elsevier Ltd. All rights reserved.
1. Introduction
Corporate Social Responsibility (CSR) is gaining significance in
the business world, as corporations increasingly recognise the
importance of ethical and responsible business practices to their
survival and legitimacy (Dunphy et al., 2003). CSR is a business
approach to sustainable development wherein companies
voluntarily integrate environmental, social, and economic concerns
with their business strategies e and into their interactions with
stakeholders e in a quest to contribute to society in a sustainable
way (Dahlsrud, 2008). This definition emphasises the voluntary
nature of CSR, in that businesses engage in CSR-related activities
that go beyond compliance to laws and regulations; such voluntary
activities have the potential to increase the competitiveness of
companies. However, since these activities can be abandoned at any
time (Lozano, 2012), it is critical that they be embedded in orga-
nisations. In order to distinguish CSR from sustainability in this
article, sustainability is defined as the ultimate goal of society at
large (Marrewijk and Werre, 2003), whereas CSR concentrates on
the contribution of companies to achieve said sustainability goal,
for instance by balancing people, planet, and profit in their business
practices (Kaptein and Wempe, 2002).
* Corresponding author. Tel.: þ31 (0) 317 484833.
E-mail addresses: Renate.Wesselink@wur.nl (R. Wesselink), Vincent.Blok@wur.
nl (V. Blok), Sebastiaan.vanLeur@wur.nl (S. van Leur), Thomas.Lans@wur.nl
(T. Lans), Domenico.Dentoni@wur.nl (D. Dentoni).
1
Tel.: þ31 (0) 317 483623.
2
Tel.: þ31 (0) 317 484833.
3
Tel.: þ31 (0) 317 488639.
Contents lists available at ScienceDirect
Journal of Cleaner Production
journal homepage: www.elsevier.com/locate/jclepro
http://dx.doi.org/10.1016/j.jclepro.2014.10.093
0959-6526/© 2014 Elsevier Ltd. All rights reserved.
Journal of Cleaner Production xxx (2014) 1e10
Please cite this article in press as: Wesselink, R., et al., Individual competencies for managers engaged in corporate sustainable management
practices, Journal of Cleaner Production (2014), http://dx.doi.org/10.1016/j.jclepro.2014.10.093