1 TOWARDS KNOWLEDGE-BASED MASS CUSTOMIZATION: A FRAMEWORK FOR ON DEMAND DESIGN (ODD) Alexander Tsigkas, Agis Papantoniou and Vassili Loumos Author contacts: Dr. Alexander Tsigkas Managing Director and Senior Consultant FlexCom AT&P Ltd. Ippokrinis 8-10 GR - 157 73 Zographou, Athens +30 210 9815731 flexcom@hellasnet.gr www.flexcom.net Dr. Agis Papantoniou Information Technology Director Cosmoline S.A Agiou Constantinou 47 GR – 151 24 Marousi, Athens +30 210 8126150 papantoniou@cosmoline.com www.cosmoline.com Vassili Loumos Professor, Department of Electrical and Computer Engineering National Technical University of Athens (NTUA) Iroon Politechniou 9 GR 157 73 Zographou, Athens +30 210 7722537 loumos@cs.ntua.gr www.ntua.gr Abstract: The objective of this paper is to define a knowledge-based design framework for developing an interactive capability of instantaneously converting newly gained knowledge into value adding on demand products and services by and for individual persons. This approach is named: On Demand Design (ODD). ȅn demand products are configured from building blocks or components that are available on the web. The design of such building blocks or components should follow generally accepted agile design principles (GAADP). Mass Customisation target is the transformation of knowledge into "new" products or services, thus customising and adapting first knowledge then the product itself. Customising knowledge happens through instantiation and adaptation of design prototypes of the building block or the component to fit the individual needs of the customer. The on demand design (ODD) takes place in two levels: the level within which the end-designer operates in order to configure the on demand product or service from retrieved components and the level within which the component designer operates for the design of the building block or component. The ODD is open to anyone that wishes to try a design of a product or service, either with an immediate commercial, meta-commercial or research goal. Knowledge customisation for the "masses". 2nd Intersciplinary World Congress on Mass customization and Personalization, October 68, 2003, Munich, Germany http://smartcustomization.mit.edu/images/MCPC%202003/index.html