___________ HBS Professor The Runaway Cases are not Copyright © 2 Harvard Bus photocopied, ELIE OFEK J ILL AVER Y Nand When y the objects As she astonishin a quirky a more than Massachu being feat the-Risk, Morning A York Time Nanda to emittin forcing ow in a rando Yet N Clocky’s t where to and if so, on notes effortlessl invention for her ne The Bir Nanda software Bachelor’s be entirely and enrol _______________ r Elie Ofek and Pro y Alarm Clock,” by intended to serve a 2011 President and iness School Publ or otherwise repro Y da Hom you seek out a we share our l e was prepar ng trajectory o alarm clock n n 220,000 un usetts Institut tured on the Kick-Ass Sta America, The T es. a designed Cl ng an irregula wners to get o om direction e anda recogni time could so take her com how, or whe around her o ly charmed n and decided ew product id rth of Cloc a had always engineer at A s of Fine Arts y technical an lled at M.I.T ________________ ofessor Jill Avery (S y Elie Ofek and El as endorsements, so d Fellows of Harvar lishing, Boston, M oduced, posted, or t me: Prep a partner in life lives with be an ring to go to of the compan named Clocky its in its first te of Technolo cover of Inc. art-Up” and a Today Show, M locky for peo ar beeping n out of bed to t every mornin ized that hou oon be runni mpany next. S ther to expan office, but mo its way into d to feature it. deas. cky s been intere Apple in 200 s in Media and nd it did not a .’s Media La _______________ Simmons School of liot Sherman (HBS ources of primary d rd College. To ord MA 02163, or go transmitted, withou paring e, you’re lookin ny different? bed on a col ny she had fo y. Launched t two years. ogy (M.I.T) g for an article appearing on Marie Claire, Es ople who had oise, Clocky turn off the al ng, to keep ow usehold prod ng out. Nand She wondered nd into other ost were one o popular cu Nanda wond sted in meld 02 shortly aft d Music Tech allow her to in b. In her sec _______________ f Management) pre S No. 507-016). HB data, or illustration der copies or reque to www.hbsp.harv ut the permission o for Lif ng for persona ld night in Ja ounded, Nand in late 2006, During the f graduate had e entitled “H n television p squire, Parents difficulty ge could jump larm. With an wners “on the ducts often o da knew she d whether sh categories. Sh to two years ulture when dered if she c ding technolo ter graduatin hnology. But, ndulge her cr cond year at ________________ epared this case. Se BS cases are develo ns of effective or ine est permission to re vard.edu/educator of Harvard Busines e after ality, intelligen — Gauri N anuary 2011, da Home, and Clocky had four years sin d achieved a b How to Launc programs and s, Self, Better H etting out of b off a nightsta n embedded c eir toes” and p only had a th would have he should con he had pages s from bearin the press s could replicat ogy and enter ng from the U she found a l reative side. S M.I.T., Nand ________________ ections of this case w oped solely as the effective managem eproduce materials rs. This publicatio ss School. Clocky nce, a sense of Nanda, Found , Gauri Nand d the source o been an insta nce the launc bit of a celeb ch a Cool, Pro d in magazin Homes and Ga bed in the mo and and roll computer chip prevent patter hree- to five- to make som ntinue to focu of new prod ng fruit. Cloc erendipitousl te Clocky’s m rtainment. Sh University of lot of the wor So, after one y da signed up 9-511 - REV: JUNE 2 0 _______________ were drawn from “ basis for class dis ment. s, call 1-800-545-768 on may not be d y humor. Why s der of Nanda H da reflected o of its rapid gr ant success, s ch, the 30-yea brity status he ofitable, Wort nes including ardens, and the orning. In add around the r p, Clocky cou rn recognition -year life cyc me decisions us on alarm c uct ideas scri cky had seem ly discovered marketplace su he took a job f Michigan w k she was do year, she left A p for an Indu - 134 0 , 2011 __ “Clocky: scussion. 85, write digitized, should Home on the rowth, selling ar-old erself, th-all- g Good e New dition room, uld go n. cle, so about clocks, ibbled mingly d her uccess b as a with a ing to Apple ustrial