A Framework
for Understanding
Corporate Citizenship
Introduction to the Special Edition
of Business and Society Review
“Corporate Citizenship
for the New Millennium”
BARBARA W. ALTMAN AND DEBORAH VIDAVER-COHEN
C
orporate citizenship is a term whose use has grown expo-
nentially in the corporate sector in the past five years. Given
the explosion of action and writing about the concept it
seems new, yet in fact, organizational scientists and people in the
philanthropic world have been using it for some time.
1
We believe,
and the writings in this volume support, that corporate citizenship
is not a new concept, but one whose time has come.
Forces in the global environment have prompted managerial
consideration of the firm’s interplay with all its constituencies.
Therefore, in the last stages of the 20th century, corporations have
had to think more carefully about their impacts, starting at the
local community level and building from there. New solutions and
approaches to solving common problems, and minimizing
the negative impacts of corporate operations, are part and parcel
of “Corporate Citizenship in the New Millennium.” As the authors
in this volume show, corporations embracing these new
approaches have found they reap commercial benefits for the firm.
© 2000 Center for Business Ethics at Bentley College. Published by Blackwell Publishers,
350 Main Street, Malden, MA 02148, USA, and 108 Cowley Road, Oxford OX4 1JF, UK.
Business and Society Review 105:1 1–7
Barbara W. Altman is an Adjunct Professor at the University of North Texas and Senior Research
Associate at the Boston College Center for Corporate Community Relations.
Deborah Vidaver-Cohen is an Associate Professor at Florida International University.