Deakin Research Online This is the authors’ final peer reviewed (post print) version of the item published as: Svensson, Goran and Wood, Greg 2007, Research designs and scientific identity in marketing journals: review and evaluation, European journal of marketing, vol. 41, no. 5/6, pp. 419-438. Available from Deakin Research Online: http://hdl.handle.net/10536/DRO/DU:30007051 Reproduced with the kind permission of the copyright owner. Copyright : 2007, Emerald Group Publishing