Dublin Institute of Technology ARROW@DIT Conference papers School of Marketing 2010 he Sales Organisation: Inluencer or Mere Implementer of Business Strategy? Investigating the Evolving Role of Sales Strategy And Processes in Ataining Overall Business Objectives And Goals In International Markets Sarah Browne Dublin Institute of Technology, sarah.browne@dit.ie Katrina Lawlor Dublin Institute of Technology, katrina.lawlor@dit.ie Pamela Sharkey Scot Dublin Institute of Technology, pamela.sharkeyscot@dit.ie Laura Cuddihy Dublin Institute of Technology, laura.cuddihy@dit.ie Follow this and additional works at: htp://arrow.dit.ie/buschmarcon Part of the Marketing Commons his Conference Paper is brought to you for free and open access by the School of Marketing at ARROW@DIT. It has been accepted for inclusion in Conference papers by an authorized administrator of ARROW@DIT. For more information, please contact yvonne.desmond@dit.ie, arrow.admin@dit.ie. Recommended Citation Browne, S. Lawlor, K. Sharkey-Scot, Cuddihy, L. he Sales Organisation: Inluencer or mere Implementer of Business Strategy? Investigating the evolving role of sales strategy and processes in ataining overall business objectives and goals in international markets. 2012. Academy of Marketing Conference 2010, Coventry University Business School, England