© Susan Buck-Morss, 2004
Visual Studies and Global Imagination
Susan Buck-Morss
Abstract
Why is Visual Studies a hotspot of attention at this time? Whose interests are being served?
Is this inquiry merely a response to the new realities of global culture, or is it producing that
culture, and can it do so critically? Thinking globally, but from the particular, ‘local’ position of
the History of Art and through the medium of the visual image, a distinct aesthetics emerges,
a science of the sensible that in our time accepts the thin membrane of images as the way
globalisation is unavoidably perceived. How can theory learn from contemporary art practices
engaged in stretching that membrane, providing depth of field, slowing the tempo of
perception, and allowing images to expose a space of common political action? What does
‘world opinion’ mean in the context of global images? What are the implications for a critical
Visual Studies that resists inequities by rubbing the global imagination against the grain? Can
Visual Studies enter a field of negotiation for the move away from European hegemony
toward the construction of a globally democratic, public sphere?
1. Introduction
Whatever the stated goals of Visual Studies, its effect is the production of new
knowledge and its first challenge is to be aware of this. According to one well-established,
critical tradition, this means questioning the conditions of its own production. Why is Visual
Studies a hotspot of interest at this time? Whose interests are being served? In analyzing the
technologies of cultural production and reproduction, can Visual Studies affect their use? Is
this inquiry merely a response to the new realities of global culture, or is it producing that
culture, and if the latter, can it do so critically? These questions are not academic. They are
concerned unavoidably with the larger world, and with the inevitable connection between
knowledge and power that shapes that world in general and fundamentally political ways.
I will be very bold. Visual Studies can provide the opportunity to engage in a
transformation of thought on a general level. Indeed, the very elusiveness of Visual Studies
gives this endeavour the epistemological resiliency necessary to confront a present
transformation in existing structures of knowledge, one that is being played out in institutional
venues throughout the globe.
Papers of Surrealism Issue 2 summer 2004
1