Renz Dave P. Albay P2B Teleserye: The Emerging Popular Culture of Filipinos It will be a surprise to hear that there is a Pinoy who is not aware of what teleserye is. Surely, the Filipinos who have lived in the year 1990’s would definitely remember the terrible fate of Judy Anne Santos in the hands of Gladys Reyes in their roles as Mara and Clara. Almost everyone is aware on how Yna Macaspac and Angelo Buenavista fought for their tragic relationship despite the interference of Amor Powers and Claudia Buenavista. The 90’s kids would be able to differentiate who Marina, Dugong, and Lorelay are. And certainly, someone would remember how Anne Curtis uttered the words, “Yes! I’m a slut. But I’m the best slut in town.” These are just some of the manifestations on the great impact of teleserye’s in the lives of the Filipinos. The Filipinos have been introduced to soap operas more than 60 years but it is only in the year 2000 that the word teleserye was coined, with the combination of the prefix “tele” referring to television, and “serye” pertaining to the Filipino term for series. And now, teleserye can already be considered as an emerging popular culture of the Pinoys, not only situated in the Philippines, but also for some of those in the diasporas. The term “Pop Culture” originated in the 19 th century, or even before, that denotes the culture of the lower classes which is very different from that of the high classes until the term evolved referring to the trending culture of the mass. To have a concrete meaning, pop culture or popular culture is defined as aspects of culture, whether ideological, social, or material, which are widely spread and believed in and/or consumed by significant numbers of people (Hinds & Harold, 1990). Therefore, we can infer that the main characteristic of pop culture is mass support. As Leslie Fiedler defines it, “Pop culture is simply Majority’s Culture.” Secondly, Browne (1984) figuratively described pop culture as “the everyday world around us… [it] is the voice of the people.” This connotation implies that pop culture came into existence as an expression by the mass. Another meaning suggests that pop culture is a commercial culture, mass produced for mass consumption by the mass media (Goncalves, 2008). These definitions of the popular culture coincide with the effect of teleserye in today’s era.