http://ajc.sagepub.com/ Asian Journal of Management Cases http://ajc.sagepub.com/content/6/1/27 The online version of this article can be found at: DOI: 10.1177/097282010800600104 2009 6: 27 Asian Journal of Management Cases Ashish Kumar, Ravi Shankar and Kiran Kumar Momaya No Dawn for 'New Dawn' : The Non-Diffusion of an Innovation Published by: http://www.sagepublications.com can be found at: Asian Journal of Management Cases Additional services and information for http://ajc.sagepub.com/cgi/alerts Email Alerts: http://ajc.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: at INDIAN INST OF TECHNOLOGY on September 22, 2010 ajc.sagepub.com Downloaded from