Abstract Due to mass global migration and increased usage of the Internet, it is now very important to address the cultural aspects of the usability problems of any Information and Communication Technology (ICT) products, such as software, websites or applications (apps), whether to be used on PCs, Laptops, Smartphones, Tablets, Smart TVs or any other digital media devices. A multitude of Web and desktop applications are now widely available in diverse human languages. This research explores the ‘cultural design issues’ that are specifically re levant for culturally and linguistically diverse users. To implement the “Design for ALL: Aligning Digital Media Technologies” concept, this research also demonstrates the need to cater for these diverse users when designing user interfaces. It reports on the continued studies of Information System (IS) issues and users’ behaviour across cross-cultural and transnational boundaries. As the first phase of the research, taking the BBC website as a model that is internationally recognised (claimed to “enrich people’s lives with programmes that inform, educate and entertain”), usability tests were conducted to compare different versions of the website. The focus groups, which consisted of 164 voluntary participants, were from different cultural backgrounds and their first language was not English. The questionnaire was designed in bi-lingual format: English was the common language. The first languages of the participants were also used, especially Arabic, Bangla, Hindi and Urdu. The focus of this first phase of research was on the following issues: Language Selection and Usability, Graphics and Placement of Text and Images, Colour, Translation, Abbreviations and Keywords, Localizing the website, Page layout and Navigation, Font Size and Legibility of Websites. The Aligning Digital Media Technologies with Non-Western Linguistic and Cultural Sensitivities Mahdi H. Miraz 1,2 , Peter S. Excell 1 and Maaruf Ali 2 1 Department of Computing, Glyndŵr University, Wrexham, UK (m.miraz||p.excell)@glyndwr.ac.uk 2 Department of Computer Science & Software Engineering, University of Hail, KSA (m.miraz||m.maaruf)@uoh.edu.sa