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Certifiably Sustainable?: The Role of Third-Party Certification Systems: Report of a Workshop
Surveying the Landscape:
Certiication Schemes for Sustainable
Products and Services
Derek Vollmer
The National Academies
The ield of certiication standards and ecolabels has grown substan-
tially since the early 1990s and now encompasses numerous complex
issues, from labor and production processes to lifecycle and end-use con-
siderations. However, like the diverse products and services which exist in
today’s marketplace, these new standards and labels present consumers and
buyers with a surfeit of options which can lead to confusion. Additionally,
existing certiication schemes are not uniform, nor are they immune to
competing and sometimes false claims which, at best, contribute to “green
noise” and consumer fatigue, and at worst, undermine the efforts which do
contribute to environmental and social improvements. Just as there is no
precise technical deinition of sustainability, there is no precise set of metrics
or immutable standards on which certiication schemes might be based.
Instead, as this ield matures and advances, there is increasing evidence
of what works and why, and where there is room for improvement. This
paper attempts to analyze the vast ield of certiication as an approach to
sustainability, and in particular it considers the dimensions of sustainability
being certiied; how certiication standards are developed and implemented;
impacts to producer communities, businesses, consumers, and the environ-
ment, and; future areas for potential growth.
DIMENSIONS AND SECTORS BEING CERTIFIED
Ecolabels trace their history to Germany’s “Blue Angel” label, intro-
duced in 1978. As the term ecolabel implies, it was developed to communi-
cate that a product or service has “environmentally friendly” characteristics.
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