See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/255990996 The Halal brand personality and its effect on purchase intention DATASET · AUGUST 2013 CITATIONS 6 READS 64 2 AUTHORS, INCLUDING: Maryam Asgari Universiti Teknologi MARA 14 PUBLICATIONS 7 CITATIONS SEE PROFILE All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately. Available from: Mahdi Borzooei Retrieved on: 10 March 2016