Journal of Consumer Marketing Motivations for franchisors to use flat continuing franchise fees Lorelle Frazer Article information: To cite this document: Lorelle Frazer, (1998),"Motivations for franchisors to use flat continuing franchise fees", Journal of Consumer Marketing, Vol. 15 Iss 6 pp. 587 - 597 Permanent link to this document: http://dx.doi.org/10.1108/07363769810241454 Downloaded on: 28 June 2016, At: 14:05 (PT) References: this document contains references to 48 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 905 times since 2006* Users who downloaded this article also downloaded: (1998),"Matching products with endorsers: attractiveness versus expertise", Journal of Consumer Marketing, Vol. 15 Iss 6 pp. 576-586 http://dx.doi.org/10.1108/07363769810241445 (2004),"Effective franchise management", Management Research News, Vol. 27 Iss 4/5 pp. 63-71 http:// dx.doi.org/10.1108/01409170410784482 (2005),"An analysis of quality management in franchise systems", European Journal of Marketing, Vol. 39 Iss 5/6 pp. 585-605 http://dx.doi.org/10.1108/03090560510590728 Access to this document was granted through an Emerald subscription provided by emerald-srm:330691 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 j ournals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Downloaded by Griffith University At 14:05 28 June 2016 (PT)