Media Websites and Their Visitors' Choices on Cookies Nikos Antonopoulos, Aristotle University of Thessaloniki, Greece Andreas Veglis, Aristotle University of Thessaloniki, Greece Argyris Emmanouloudis, University Of Amsterdam, Netherlands The Third European Conference on Media, Communication & Film 2016 Official Conference Proceedings Abstract Cookies are small bits of data that are being sent from the websites a user visits, and downloaded to his/her computer. They appeared immediately after the introduction of the World Wide Web (WWW) and are now widely used. By using these particular pieces of information, websites have the capability to offer customized services covering the personalized needs of a particular user, aiming ultimately at the increase of their visitors and any kind of benefit this might bring. Media websites use cookies to personalize their content according to the needs of their visitors. This research attempts to provide an insight on how users of online services offer voluntarily data of their personal choices to the aforementioned services. It is considered to be right that websites provide visitors with the choice of selecting whether they accept cookies on their devices or not. The study is comprised of twenty media websites with the highest traffic in United Kingdom, Greece, Cyprus and Malta according to alexa.com. The results of this research highlight the current situation for the media websites regarding their cookie information policy. The main finding is that many media websites provide visitors with the choice of selecting whether they accept cookies or not on their device. Keywords: Cookies, media websites, customized service, digital marketing, web policy