NONPROFIT MANAGEMENT & LEADERSHIP, vol. 16, no. 1, Fall 2005 © Jodi Sandfort 2004.
101
Originally published at http://www.hhh.umn.edu/centers/wpp/case_studies.html
Reprinted with permission of Jodi Sandfort. All rights reserved.
C ASE S TUDY
Casa de Esperanza [Part C]
Jodi Sandfort
The challenges of nonprofit management and leadership often
lie in balancing the constant demands of internal issues and the
rapidly changing external context. As the third and final segment
of the Casa de Esperanza case illustrates, there is no point of
perfect balance. Part C documents the various mechanisms used
to institutionalize the organization’s identity as a community-
based Latina organization, including new structures, planning
processes, and human resource management. In all, leaders
strive to make the organization truly bicultural, allowing it to
participate in mainstream circles while remaining grounded in
core community values and practices. When faced by a new
mandate from state funders, leaders use these internal changes
as a new filter when considering the most appropriate action. As
such, the case illustrates how proactive structural change can
propel an organization to recognize realities.
A
S Lupe Serrano reflected upon the heated conversation of the
morning’s management team meeting, she felt a sense of relief
about Casa’s organizational identity. By early 2003, she felt
certain that she knew how to respond to the letter from the
Minnesota Department of Public Safety—the agency’s major public
funder—mandating participation in the statewide data-base, Day
One, that tracked shelter occupancy throughout Minnesota. That
clarity had certainly not always been present.
From the agency’s founding in the early 1980s to the late 1990s,
Case de Esperanza struggled with ambiguity of mission. Although
the organization was founded out of the domestic violence move-
ment to provide culturally appropriate services to Latinas, for many
years these women were not the main recipients of services. As a
result of a strategic planning process conducted in 1997–1998, the
Note: Jodi Sandfort, Associate Professor, Humphrey Institute of Public Affairs,
University of Minnesota, wrote this case for the Center on Women and Public
Policy as part of its 2003 Case Writing Summer Institute. The Center on
Women and Public Policy and the Otto Bremer Foundation provided support-
ing funds. © Jodi Sandfort 2004. Please direct comments and questions to her
at jsandfort@hhh.umn.edu or jsandfort@mcknight.org.