[Janvier* et al., 5(7): July, 2016] ISSN: 2277-9655 IC™ Value: 3.00 Impact Factor: 4.116 http: // www.ijesrt.com © International Journal of Engineering Sciences & Research Technology [17] IJESRT INTERNATIONAL JOURNAL OF ENGINEERING SCIENCES & RESEARCH TECHNOLOGY PRIVATE BANKS’ ATMS EFFICIENCY AT GROUND ZERO: A CASE STUDY OF ALLAHABAD Mr. Abhishek Janvier Frederick*, Dr. Sebastian .T. Joseph * Assistant Professor Joseph School of Business Studies Sam Higginbottom Institute of Agriculture, Technology & Sciences Sr. Assistant Professor Joseph School of Business Studies Sam Higginbottom Institute of Agriculture, Technology & Sciences, Deemed -to be-University DOI: 10.5281/zenodo.56886 ABSTRACT The technological investment done by Private Banks especially in installing cash dispensing machines, i.e. ATMs in India, had also forced public sector banks to update themselves, as their competitors; gone are the days when people used to stand in queues at Banks, with the advent of ATMs machine, customers can operate even from a remote location from their parent branch. Private banks became the cynosure of households by introducing a system which was safer, better and faster for transactions, here in this paper the authors tries to examine the efficiency of ATMs offered by the private sector banks at Allahabad. KEYWORDS: Private Banks, ATMs, Transactions, Efficiency JEL Classification : G20, G21. INTRODUCTION In terms of ATM installations, Asia Pacific region continues to be the largest. This region accounts for more than half of all new installations worldwide. ATM growth in India has been spiking over the past decade, and the total number of ATMs within the country has grown about 30% over the past five years to 98000 ATMs currently – with approximately 60,000 deployed by PSU banks alone and rest by private banks. India is expected to become one of the biggest markets by 2016 when the ATM network of banks is expected to reach 205,000. As per the experts, the world ATM markets are expected to witness continued growth in the coming years, thanks largely to the increasing demand from India, China and other developing regions. Industry experts believe that although India’s installed ATM base is lesser than China’s, it is growing at a phenomenal rate of 100 percent year on year. It is predicted that nearly half of India’s ATMs will be outsourced by 2015. Banks are citing that the move will allow for quicker service and efficiency while saving money. Banks are increasingly outsourcing ATM deployment and management to third party vendors, helping them to focus on their core business initiatives. Several business models have evolved in the last decade that includes structured, tenured ownership of ATM infrastructure and transaction based pricing. REVIEW OF LITERATURE  (Chauhan, 2012) the paper entitled “Customer Preference Towards Use Of ATM Services In Pune City”. The paper was undertaken to know the ATM impacts the customer services and leads to better customer satisfaction. To analyse the relationship between demographic variable and preference to use ATM, a structured questionnaires used to collect the data from a convenience sample of 300 customers from three