The Effect of Business Strategies
and HRM Policies on Organizational
Performance: The Greek Experience
ANASTASIA A. KATOU
AND PAWAN S. BUDHWAR
This article investigates the relationship between si-
multaneity in decisions regarding business strategies
and human resource management (HRM) policies
and their impact on organizational performance.
The research is based on a sample of 178 organi-
zations operating in the Greek manufacturing sec-
tor. The results of this study support the hypothe-
sis that when business strategies and HRM policies
are developed simultaneously, they positively affect
organizational performance. This is more valid for
decisions taken simultaneously with respect to qual-
ity and employee development, innovation and em-
ployee rewards and relations, and cost and employee
resourcing. © 2008 Wiley Periodicals, Inc.
In explaining the significance of human resources to
organizational performance, the majority of work
in strategic human resource management (HRM)
has adopted the “resource-based” view of the firm,
which sees an organization as gaining a compet-
itive advantage from the resources it possesses.
The organization gains a competitive advantage
from the human resources that it attracts and re-
tains. Within this view, HRM policies are usually
grouped into two HRM systems of internally con-
sistent HRM policies: the system of HRM policies
aiming at attracting human resources and the sys-
tem of HRM policies aiming at retaining human
resources.
Furthermore, because the ability to gain and retain
competitive advantage is crucial to an organization’s
growth and prosperity, business strategies are usu-
ally grouped into three internally consistent systems:
the system of cost leadership, aiming at producing a
product or service at less expense than its competi-
tors, the system of innovation, aiming at making the
organization the unique producer, and the system of
quality, aiming at delivering high-quality goods and
services to customers.
The existing literature highlights the developments
of many models investigating the relationship be-
tween HRM policies and business strategies, and
organizational performance. Three types of models
are usually cited in the literature: universalistic,
contingency, and configurational. The universalistic
model advocates independence, supporting the
idea that business strategies and HRM policies
are mutually independent in determining business
performance. The contingency model advocates
sequence, supporting the idea that business strate-
gies are followed by HRM policies in determining
business performance. The configurational model
advocates interrelation, supporting the idea that
business strategies are interrelated with HRM poli-
cies in determining business performance.
However, some authors argue that it is not the inde-
pendence, sequence, or interrelation of HRM poli-
cies and business strategies that matters; rather, an
ideal model should develop business strategies and
HRM policies in a holistic manner and not sepa-
rately. In this view, instead of referring to business
strategies and HRM policies separately, we should
refer to organizational strategies that fully integrate
both business and HRM strategies. In other words,
when an organizational strategy is developed, the
HRM policy dimensions are also simultaneously
developed.
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c 2008 Wiley Periodicals, Inc.
Published online in Wiley InterScience (www.interscience.wiley.com)
Global Business and Organizational Excellence • DOI: 10.1002/joe.20235 • September/October 2008