Environmental Attitudes of Integrated Pest Management Greenhouse Producers in Greece AFRODITI PAPADAKI-KLAVDIANOU, EVANGELIA GIASEMI, AND EFTHIMIA TSAKIRIDOU* The main objective of this paper is to examine whether personal traits (age, experience, and education level) influence farmers' attitudes toward the environment and to identify the target audience on which future agri-environmental programs should focus. On the basis of an integrated pest management program implemented in the area of central Macedonia, 86 farmers were selected and interviewed with the help of a questionnaire specially designed to assess farmers' behavior in the greenhouse and to examine their attitudes toward the environment. The survey was carried out from July to November 1997. Findings revealed that younger, more-educated, and less-experienced farmers form a group that expresses friendlier attitudes toward the environment. It is suggested that policy makers should primarily focus their attempt on this particular group for more sustainable practices to be more quickly and easily expanded. (JEL QIO) Introduction Today, the increasing awareness of the interdependence between agriculture and the environment has led to realizing the importance of an integrated and sustainable policy approach. In 1992, the European Union's Common Agricultural Policy (CAP) was reformed in an attempt to meet the need for the promotion of economically sounder and environmentally friendlier farming practices. Within this framework, certain measures were taken which aimed to prevent farming from harming the environment and, in particular, natural resources. In addition, special emphasis was put on the adoption of agricultural production methods compatible with the requirements of protecting the environment and maintaining the countryside (by organic farming and integrated pest management (IPM) 1) [European Commission, 1997, pp. 46-7]. For successful implementation of the new policies however, top-down approaches such as imposing measures, directives, and regulations may not be enough if the human factor is not taken into account [Siardos, 1993, pp. 116]. By shaping the landscape through their everyday activities, rural populations and, in particular, farmers play a crucial role in environmental conservation. Consequently, their knowledge, attitude, and behavior toward the environment can strongly influence the attempts made to shift toward more sustainable practices and directions. *Aristotle University of Thessaloniki--Greece. 306