Assessment of Advertisement Acceptance of Idea, Airtel and Vodafone Telecom services among various age groups in Ghaziabad Abstract: The advertisements are meant for spreading information about the product and motivating the customer to buy them. Every moment, telecom industry is updating itself. Advancement in information technology & its applications are positively affecting the life of telecom users. This paper is an effort to understood, the perception of different demographical segments, of Ghaziabad city, towards the promotional efforts of leading three telecom companies - Airtel, Idea & Vodafone. The study identified that different segment have different views about their promotion programs, therefore, the companies need to promote its telecom services, as per the characteristics of target market. The research paper proves that un-segmented marketing effort can’t produce the desire outcomes. Keywords: Telecom, Wireless Services, wire-line service Introduction: Indian Telecom Industry started in 1851 when first operational land lines were laid by the government near Calcutta (seat of British power). In year 2016, India is the world’s second-largest telecommunications market and the third highest number of internet users in the world. It has registered strong growth in the past decade and half. The Indian mobile economy is growing rapidly and will contribute substantially to India’s gross domestic product (GDP), according to report prepared by GSM Association (GSMA) in collaboration with the Boston Consulting Group (BCG). According to research firm IDC, driven by strong adoption of data consumption on handheld devices, the total mobile services market revenue in India is expected to touch US$ 37 billion in 2017, registering a Compound Annual Growth Rate (CAGR) of 5.2 per cent between 2014 and 2017. In between FY 2007-2016 India’s telephone subscriber base expanded *Assistant Professor, Raj Kumar Goel Institute of Technology, Ghaziabad Vishal Srivastava* 1