Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=rjmc20 Download by: [Saint Louis University Libraries] Date: 16 September 2015, At: 10:32 Journal of Marketing Communications ISSN: 1352-7266 (Print) 1466-4445 (Online) Journal homepage: http://www.tandfonline.com/loi/rjmc20 Localizing to Arabic consumers: Insights from print advertising Rana Sobh, Nitish Singh, Wootae Chun & Mamoun Benmamoun To cite this article: Rana Sobh, Nitish Singh, Wootae Chun & Mamoun Benmamoun (2015): Localizing to Arabic consumers: Insights from print advertising, Journal of Marketing Communications, DOI: 10.1080/13527266.2015.1062794 To link to this article: http://dx.doi.org/10.1080/13527266.2015.1062794 Published online: 14 Sep 2015. Submit your article to this journal View related articles View Crossmark data