Auto manufacturers and applying green practices in the presence of rivals (The case of End of life Vehicles) Samira Keivanpour Department of Mechanical Engineering Université Laval Quebec, Canada Christian Mascle Department of Mechanical Engineering École Polytechnique de Montréal Montreal, Canada Daoud Ait Kadi Department of Mechanical Engineering Université Laval Quebec, Canada Abstract Fulfilling the legislation pertinent to end-of-life (EOL) products, in addition to sustainability of manufacturers, or license to operation can lead to brands added value and reputation. The competitive advantages of performing the EOL directives need to be assessed in the market framework and the presence of interaction among players. Complying with EOL legislation is necessary for activity in some markets (auto manufacturers of Member States need to meet the requirements of European Union’s EOL Vehicle Directives) , however, for the other markets can be a strategic choice (for example, US auto manufacturers in the absence of national regulation for automobile disposal and waste). In this study, we developed a model in order to analyze the strategic choice of auto manufacturers in response to EOL directives as the result of interaction of competitors in the market. We used evolutionary game theory for modeling the game between automakers. Keywords EOL vehicle legislation, Auto manufacturers, evolutionary game theory, competition 1. Introduction After experiencing a period of crisis in the automobile industry in US, this industry will return to their high pre- crisis levels. (Heymann, 2012) believes that in the longer term, an even higher sales volume is plausible. The author mentions the growing population figures (another 50 million people by 2030) and the primary importance of cars for US consumers as the main drivers for this growth rate. Vehicles affect the environment over their entire life cycle. Some of these effects occur at the end of their lives such as hazardous substance emissions, and disposals (Kanari et al., 2003).Addressing the environmental issues for End of life Vehicle (ELVs) raises a number of serious challenges for the industry. In the USA, there is no specific legislation regarding the management of ELVs. With respect to the broad landfill spaces with lower costs of waste disposal and lack of standard waste legislation for whole states, recycling industry has received much less interest (Konz, 2009). Automotive industry has an essential role in the recycling industries in US and auto manufacturers participate in the programs for improvement recycling management process. For example, Ford has purchased more than 25 vehicle recycling operations in the US, with more expected and has an experimental dismantling center in Germany (Staudinger and Keoleian, 2001). In the absence of the identical legislation in auto recycling, automotive manufacturers follow different practices in a Proceedings of the 2014 International Conference on Industrial Engineering and Operations Management Bali, Indonesia, January 7 – 9, 2014