International Journal of Research in Management, Science & Technology (E-ISSN: 2321-3264)
Vol. 3, No. 3, August 2015
Available at www.ijrmst.org
2321-3264/Copyright©2015, IJRMST, August 2015 37
Impact of Socio Economic Factors on Adoption
of E-Banking amongst Salaried Employees
Deepjyoti Choudhury
1 *,
Dibyojyoti Bhattacharjee
2
1
* Assistant Professor, Department of Business Administration, Assam University, Silchar, Assam, India
2
Professor, Department of Statistics, Assam University, Silchar, Assam, India
1
choudhurydeepjyoti@gmail.com
2
djb.stat@gmail.com
Abstract--- Over the last two centuries human race has
created innumerable progress in science, medicine and
technology. The evidences of technology adaptation can be
seen everywhere, from the large spacecraft to a small hand
held smart phone. In the current era of technology
revolution, no industry in the world is untouched to the use
of Information system and Banking Industry is no
exception. In the current era of technology revolution, no
industry in the world is untouched to the use of
Information system and Banking Industry is no exception.
The study mainly concentrates on the electronic banking
adoption by the salaried section of society. In this study
attempt has been made to find out the probable socio
economic and demographic factors contributing towards
the adoption of electronic banking among salaried
employees. The results from the study showed that location
of residence, number of earners in the family, educational
level, frequency of banking transaction and marital status
had significantly contributed towards the adoption of
electronic banking among salaried employees. The results
derived from the study can be used by banking
organizations and managers for proper market analysis
and strategy development as far as electronic banking is
concerned.
Keywords--- Technology, Electronic Delivery Channel,
Banking Services, Socio Economic status, Adoption
I. INTRODUCTION
A famous quote by [1] says “as technology advances, it
reverses the characteristics of every situation again and
again. The age of automation is going to be the age of
do it yourself.” As human race evolved over the ages
technological advances and the urge to invent newer
technologies went hand in hand. The evidences of
technology adaptation can be seen everywhere, from the
large spacecraft to a small hand held smart phone. The
dependencies on such technology have become
inevitable and are now considered as the fourth
necessity for life after air, water and food. The
technological revolution, seen the rise of Internet and
Information Communication Technology (ICT) and in
today’s generation, almost every single transaction in
the organization is dependent on ICT. In the current era
of technology revolution, no industry in the world is
untouched to the use of Information system and
Banking Industry is no exception. According to [2] bank
automation in India dates back to early 1970’s with the
use of bulky IBM machines involving the laborious
process of feeding data on punched cards were confined
to complex inter-bank reconciliation and payroll
accounting. Most of the public sector banks at that time
started to get out of the legacy manual systems and
began computerized banking to sustain in the
competition with emerged private sector banks. With
the emergence of World Wide Web and networking
technologies and also because of low cost of the
networking communications, banks in India led to the
integration of branches throughout the country. Core
banking applications help a bank to shift from 'branch
banking' to 'bank banking.' Nowadays, banks are
seeking alternative ways to provide and differentiate
amongst their varied services. Customers, both
corporate as well as retail, are no longer willing to
queue in banks, or wait on the phone, for the most basic
of services [3]. [4] Highlighted that due to growing
competition and sophisticated technology led the Indian
commercial banks adopt electronic banking. Some of
the electronic products can be named as PC banking,
ATM-cum Debit card, Credit card, Mobile Banking, etc.
II. BACKGROUND LITERATURE
A. Electronic Banking
The definition of Electronic Banking varied from time
to time. [5] Defined Electronic Banking as provision of
banking products and services through electronic
delivery channels. E-banking is defined as the
automated delivery of new and traditional banking
products and services directly to customers through