Running Head: KNOWLEDGE GAP AND BREAST CANCER The Search for Health Information: Racial Differences and the Knowledge Gap Hypothesis in Breast Cancer Prevention By Cynthia M. Frisby Associate Professor School of Journalism University of Missouri Columbia, MO 65211-1200 frisbyc@missouri.edu 573-882-6232 And Wayne Wanta Professor School of Journalism University of Missouri Columbia, MO 65211-1200 wantaw@missouri.edu 573-884-9689 ** Manuscript submitted to the Minorities and Communication Division for consideration of presentation at the annual convention of the AEJMC, August 2005 ** Frisby is an Associate Professor and Wanta is a professor in the School of Journalism at the University of Missouri Note: This research was funded by the Health Communication Research Center (HCRC) through a grant from the Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion. Cancer Prevention Programs Number: U57/CCU723093-01.