Athens Journal of Mass Media and Communications April 2015 109 Social Media and War on Gaza: A Battle on Virtual Space to Galvanise Support and Falsify Israel Story By Hatem El Zein  Ali Abusalem † The development in the communication network technology has changed drastically the narration of the prolonged war in the Middle East. It has provided the militant organisations, their supporters and their enemies another platform to ignite their war on the cyberspace. Taking the rise of notorious organisations, such “The Islamic State in Iraq and Syria [or the Levant]” (ISIS or ISIL), and their online broadcasting of statements, horrified images and videos alongside a machine of supporters to recruit new fighters, this example provides an insight on the impact of social media to militant organisations. The recent fifty days of Israel war on Gaza Strip, which named by Israel “Protective Edge Operation”, emphasised the ken about the role of social media during the conflict. It has become a savvy way to win the war, because the level of success is measured by wining the hearts and minds of people, and consequently to demoralise the spirit of the enemy. This paper is an endeavour to review the Palestinian's performance on social media during the war on Gaza. It intends to show the media tactics of the Palestinian militant organisations in Gaza and Gaza’s sympathisers. In the context, the paper will show also the Israeli utilisation of social media to legalise bombing on Gaza. Introduction The use of social media has inspired many militant organisations in the Middle East, including the jihadists who utilised this medium to spread their agendas and recruit new fighters and supporters (Carter, Maher and Neumann, 2014). With the development of social networks, the conflict in Gaza Strip between the Palestinian militant organisations, led by “The Islamic Resistance Movement” (Hamas), and Israel has moved into cyberspace (Fowler, 2014). As a result of utilising virtual space by the Palestinian militant organisations, it seems that the social media platforms has turned into another war-front alongside with the military operations (Otte, 2009).  PhD Candidate, Central Queensland University, Australia. † Adjunct Senior Lecturer, Central Queensland University, Australia.