Visiting the Ruins of Detroit: Exploitation or Cultural
Tourism?
ELIZABETH SCARBROUGH
ABSTRACT Are Detroit ruin tours a form of morally permissible cultural tourism, or do these
tours amount to a form of exploitation? To answer this question I compare Detroit ruin tours
with ‘slum tours’ – guided tours of slums in the world’s major cities. I argue that exploitation
of the sort we find in slum tourism also exists, to a lesser extent, in Detroit ruin tours. To
show this I detail two different accounts of exploitation and argue that Ruth Sample’s account
best captures what is most morally problematic with slum tours and ruin tours. I then identify
the similarities and differences between slum tours and ruin tours, and provide suggestions for
how ruin tours could be retooled to avoid some (but not all) of the worries of exploitation.
Finally, I suggest that with the proper framing Detroiters could embrace photographic tours as
a new form of cultural tourism.
1. Introduction
Although the heyday of popular attention to ruins occurred during the 18
th
century’s
obsession with the picturesque, ruin contemplation began before the 18
th
century and
continues to this day. In the past few years there has been a surge of ‘ruinlust’,
1
espe-
cially in Detroit, Michigan. Photographers and photojournalists have flocked to
Detroit’s modern ruins; many have labelled the resulting photographs as ‘ruin porn’.
2
Whereas the predominant medium of the 18
th
-century picturesque was painting, the
medium of this contemporary ruin porn is photographic. As a consequence unofficial
and official ruin tours, which aim to provide opportunities for photographs, have
become increasingly popular.
3
In an article for the New York Times Magazine, Mark
Binelli describes unofficial ruin tours:
One afternoon at the ruins of the 3.5-million-square-foot Packard Plant, I ran
into a family from Paris. The daughter said she read about the building in
Lonely Planet; her father had a camcorder hanging around his neck. Another
time, while conducting my own tour for a guest, a group of German college
students drove up. When queried as to the appeal of Detroit, one of them
gleefully exclaimed, ‘I came to see the end of the world!’
4
Some enterprising Detroiters have capitalised on this ‘ruin porn’ movement by set-
ting up their own tours. Jesse Welter, a 42-year-old Detroit native, has been making a
living by taking people inside these decrepit structures. His ‘urban exploration’ tours
are illegal (because tourists are encouraged to trespass), but popular. However, many
Detroiters are uncomfortable with these burgeoning businesses. ‘The decay is not
© Society for Applied Philosophy, 2016, John Wiley & Sons Ltd, 9600 Garsington Road, Oxford, OX4 2DQ, UK and 350 Main
Street, Malden, MA 02148, USA.
Journal of Applied Philosophy
doi: 10.1111/japp.12237