“Quitting like a Turk:” How political priority developed for tobacco
control in Turkey
Connie Hoe
a, *
, Daniela C. Rodriguez
a
, Yes ¸ im Üzümcüo
glu
b
, Adnan A. Hyder
a
a
Johns Hopkins University Bloomberg School of Public Health, Department of International Health, Baltimore, MD, USA
b
Middle East Technical University, Department of Psychology, Ankara, Turkey
article info
Article history:
Received 23 October 2015
Received in revised form
3 May 2016
Accepted 22 July 2016
Available online 25 July 2016
Keywords:
Turkey
Tobacco control
Political priority
Agenda-setting
Health policy
Foreign policy
abstract
In recent years, tobacco control emerged as a political priority in Turkey and today the country is widely
regarded as one of the global leaders in tackling tobacco use. Although political priority is considered a
facilitating factor to the success of addressing public health issues, there is a paucity of research to help
us understand how it is developed in middle-income countries. The primary aim of this study is to
understand the process and determinants of how tobacco control became a political priority in Turkey
using the Multiple Streams Framework. A mixed-methods case study approach was used whereby data
were gathered from three different sources: in-depth interviews (N ¼ 19), document reviews (N ¼ 216),
and online self-administered surveys (N ¼ 61). Qualitative data were collected for the purpose of un-
derstanding the processes and determinants that led to political prioritization of tobacco control and
were analyzed using deductive and inductive coding. Quantitative data were collected to examine the
actors and were analyzed using descriptive statistics and network nominations. Data were triangulated.
Findings revealed that tobacco control achieved political priority in Turkey as a result of the development
and convergence of multiple streams, including a fourth, separate global stream. Findings also shed light
on the importance of Turkey's foreign policy in the transformation of the political stream. The country's
desire for European Union accession and global visibility helped generate a political environment that
was receptive to global norms for tobacco control. A diverse but cohesive network of actors joined forces
with global allies to capitalize on this opportunity. Results suggest (1) the importance of global-agenda
setting activities on political priority development, (2) the utility of aligning public health and foreign
policy goals and (3) the need to build a strong global incentive structure to help entice governments to
take action on public health issues.
© 2016 Elsevier Ltd. All rights reserved.
1. Introduction
Tobacco use is a grave public health concern in Turkey, causing
an estimated 100,000 deaths per year (Bilir et al., 2009). The
severity of this issue is illustrated by the phrase “smoke like a Turk,”
which is used in Europe to describe a person who smokes exces-
sively (Butler, 2009). In recent years, Turkey has emerged as a
global leader in tobacco control challenging this popular percep-
tion. In 2008, it became the third country in Europe to introduce a
comprehensive smoke-free ban, and in 2013 it succeeded in being
the only country in the world to have implemented all WHO
MPOWER (M onitor, P rotect, O ffer help, W arn, E nforce and R aise
taxes) measures, which were developed to help countries imple-
ment tobacco control interventions (Bilir and
€
Ozcebe, 2012; WHO,
2013). Between 2006 and 2013, smoking prevalence also decreased
from 33.8% to 27.1% (Ünüvar et al., 2006; MoH, 2013). These ac-
complishments are highly significant to Turkey given the perceived
importance of tobacco to the country.
Political priority pertains to the agenda setting phase of the
policy process (Shiffman and Ved, 2007). Although prioritization
does not guarantee successful implementation, it is considered a
facilitating factor to the success of addressing public health issues
(Catford, 2006; Shiffman, 2007). Political priority has been oper-
ationalized by Shiffman (2007) and Fox et al. (2011) as:
“(1) Expressed commitment or verbal declarations of support for
an issue by high level, influential political leaders; (2) Institu-
tional commitment or specific policies and organizational infra-
structure in support of an issue; and (3) Budgetary commitment
* Corresponding author. 615 N. Wolfe Street, Suite E-8638, Baltimore, MD 21205,
USA.
E-mail address: choe1@jhu.edu (C. Hoe).
Contents lists available at ScienceDirect
Social Science & Medicine
journal homepage: www.elsevier.com/locate/socscimed
http://dx.doi.org/10.1016/j.socscimed.2016.07.027
0277-9536/© 2016 Elsevier Ltd. All rights reserved.
Social Science & Medicine 165 (2016) 36e45