73 VOL. 68, NO. 1, SPRING 2009
Human Organization, Vol. 68, No. 1, 2009
Copyright © 2009 by the Society for Applied Anthropology
0018-7259/09/010073-09$1.40/1
Introduction
What would I do if a bomb went off?
Could I ind the exit quickly?
Would anyone bother to come and get me?
Or leave me,
a hopeless casualty,
though I’d ironically appreciate,
their usual brand of pity.
If I dived for cover,
might I dive TOWARDS the bomb?
In a direction completely wrong?
In a tragic blind swan song?
…Big tabloid exposure!
Dead guide dog and owner!
by Damon Rose, British poet, 1996
G
enerally speaking, we live in a highly visual world.
This article asks us to consider the implications of
conveying exclusively visual content to a non-visual
audience. In so doing, it speaks to some of the larger questions
Describing tragedy: the information
access needs of Blind People in
Emergency-related Circumstances
Elaine Gerber
Audio description is a technique used for “translating” visual material to aural readers/blind people. In this article, exploratory
research on audio description (AD) is presented, which raises important questions in the ield of applied anthropology and
emergency planning: How does one translate visual material for a non-seeing audience? From the point of view of blind
consumers, what constitutes “good” description? What speciic information access needs do they have in event of emergencies?
Selected results are presented from three telephone focus groups on AD, conducted with 39 blind or visually impaired people
nationwide in the United States during September/October 2005. This paper addresses emergency planning, audio description,
and the need for more accurate information access for blind people during public warning broadcasts and in delivering the
news. Further, it examines existing guidelines for the inclusion of blind people in the provision of emergency information and
concludes that successful emergency preparedness must include irst-hand expertise of disabled people themselves.
Key words: emergency preparedness, audio description, visual culture, blindness
Dr. Gerber is an assistant professor of Anthropology at Montclair State
University in New Jersey. She formerly served as the Senior Research
Associate at the American Foundation for the Blind. gerbere@mail.
montclair.edu The author would like to thank the New School University’s
Faculty Development Fund, the American Foundation for the Blind, and
Montclair State University for their support of this research.
about the difference at the heart of applied anthropology, and
in particular to the social nature of disability (Barnes, Mercer,
and Shakespeare 1999; Davis 1997; Linton 1998; Oliver
1990). Anthropological literature dealing with the cultural
construction of citizenship (Das and Addlakha 2001; Rapp
and Ginsburg 2001), as well as literature from visual an-
thropology, which addresses descriptions, resonates strongly
here (Grimshaw 2001; Hockings 2003). Further research
has shown how utterly visual news coverage has become:
following Hurricane Katrina in the United States, where
pictures alone were left to describe the color of poverty in
America, and where the images of disabled people—as well
as the elderly and the poor—were portrayed as symbols of
hopelessness and tragedy (Finger 2006; Fjord 2006). In this
piece, I foreground disabled people as consumers of those
images, in addition to serving as the content for those repre-
sentations. Instead of presuming a cultural readership that can
see, I focus on the opposite. This article documents the need
for audio description (AD)—a technique used for “translat-
ing” visual material to “aural readers”—and more accurate
verbal descriptions of the news for blind people,
1
particularly
(although not exclusively) in the cases of emergencies. Fur-
ther, it examines existing guidelines for the inclusion of blind
people in evacuation plans and the provision of emergency
information, and concludes that successful planning and
emergency preparedness must include irst-hand expertise
of disabled people themselves.
Blind people in the United States are information-
deprived in at least two key ways, regarding (1) news