World Applied Sciences Journal 34 (7): 931-935, 2016 ISSN 1818-4952 © IDOSI Publications, 2016 DOI: 10.5829/idosi.wasj.2016.34.7.153 Corresponding Author: Malik Khlaif Gharaibeh, School of Computer Science, Universiti Sains Malaysia, Penang, Malaysia. 931 Current Status of Mobile Banking Services in Jordan Malik Khlaif Gharaibeh and Muhammad Rafie Mohd Arshad School of Computer Science, Universiti Sains Malaysia, Penang, Malaysia Abstract: Nowadays, the development of mobile technologies has offered the best opportunity for financial service providers to launch new innovations. One of the promising innovations created by financial providers is mobile banking. This study has conducted a survey to know the current status of mobile banking in Jordan, also to obtain new insights with regard to the factors that can prevent or motivate the adoption of mobile banking among suburban customers in Jordan. The results have shown that only 8 % of the Jordanian banking consumers have used their banking transactions via mobile banking services. In addition, most banking customers believe that they can do their banking transactions without mobile banking (79%). Key words: Mobile banking Trust Suburban areas Financial services Mobile phone INTRUDUCTION the adoption of mobile banking among suburban Globally, the rapid advancement of information study will extend the present knowledge on the technology has impacted the banking sector. An effect of acceptance of mobile banking. information technology in banking is the new innovation which is mobile banking. According to [1] mobile banking Litreature Review: In recent years, many researchers means that we can access our bank or credit union have investigated the adoption of mobile banking account using a mobile phone. This can be performed services universally and concluded that many countries through the web browser on mobile phone, via texting, or are still suffering from low-level customer adoption of by using an application downloaded to the mobile device. mobile banking services [8, 9, 10, 11]. Hanafizadeh et al. The mobile phone is considered an additional channel for [10] conducted a study on factors affecting the adoption banks to expand, which allow consumers to perform of mobile banking services in Iran. The results showed electronic transactions, such as balance inquiry, funds that perceived usefulness, perceived ease of use, transfer, payment of bills via mobile devices from perceived risk, the need for interaction, perceived cost, anywhere at any time [2-4]. perceived credibility, compatibility with life style and trust The spread in mobile banking can be attributed to the have a positive impact on the adoption of mobile banking. high ability of technology to launch a diversity of A study conducted by [12] attempted to identify financial services over a large geographical distance, factors that affect the intention to use mobile financial especially where there is a difficulty concerning internet services. The findings showed that risk, tradition and connections, or where creation branches are not easy and relative advantage did not have any significant effect on unproductive [5] However, attracting customers to use the intention to use mobile financial services. In return, mobile banking services may not be a simple process system quality, compatibility, trialability, trust and [6, 7]. In this context, many researchers have investigated perceived enjoyment have a significant effect on the the adoption of mobile banking services universally and intention to use. In addition, system quality has a positive concluded that many countries are still suffering from effect on trust. [13] combined the Unified Theory of low-level customer adoption of mobile banking services Acceptance and Use of Technology2 (UTAUT2) with [8, 9]. cultural moderators from [14] to provide new insights Therefore, the current study aims to measure the into factors affecting the acceptance and how culture adoption rate of mobile banking services, also to obtain influences individual use behavior. The findings showed new insights into the factors that can prevent or motivate that performance expectancy, hedonic motivation and customers in Jordan. It is hoped that the findings of this