GREEN IT CAPABILITY AND SUSTAINABLE DEVELOPMENT
1
Rabiah Eladwiah Abdul Rahim
2
Azizah Abdul Rahman
Faculty of Computer Science and Information Systems
Universiti Teknologi Malaysia
1
rabiah.eladwiah@gmail.com
2
azizahar@utm.my
ABSTRACT
The concept of Green Information Technology
(Green IT) has been widely discussed in recent times,
but the question of how a firm can afford to
implement Green IT in both IT and other business
operations has yet to be examined. In addition, the
question of whether Green IT has made any
significant contributions towards sustainable
development in organizations has not yet been
studied. This study attempts to bridge this gap by
viewing Green IT capability from the lens of Natural
Resource-Based View. The two constructs derived
from this theory, namely, as pollution prevention and
product stewardship are discussed in this paper. Its
application is extended into the IT context with
reference to Green IT literature. This occurs among
an early review of the utilisation of these constructs
particularly for Green IT process management. The
implications of the outcome of this study, both for the
IS researchers and for the practicing managers, are
discussed.
KEYWORDS
Green IT, environmental sustainability, Natural
Resource-Based View and corporate sustainability.
1 INTRODUCTION
Information Communication Technologies (ICT)
can play a critical role in achieving the goals of
sustainable development by enabling the
transformation of economic, social and
governance structures. It also supports
fundamental changes in the values, attitudes and
behaviour of individuals, as both citizens and
consumers [1]. Sustainable initiatives for
information systems (IS) have to be targeted at
an integrated and cooperating set of people,
processes, software and information technologies
(IT) in order to support individual or
organizational goals that contribute to the
environmental, economic or social performance
of a company [2]. Due to the growing global
impact of IS on the economy, ecology and
society, IS management is being increasingly
challenged to take the concept of sustainability
into account [3].
The recent emergence of energy efficiency and
cost effective IT equipment (known as Green IT)
has been regarded as a social and technical arena
of innovation [4]. The literature distinguishes
between, namely: technical innovations, those
that involve new technologies, products and
services. It also includes administrative
innovations, namely: those that involve
procedures, policies and organizational issues
[5]. Drawing upon this, Table 1 categorises the
environmental sustainability research appearing
in IS into technical and administrative research.
These journals are identified from literature that
point out the IS journal which published articles
related to environmental sustainability. It shows
that IS fields tend to focus more towards
administrative issues, rather than on
technological aspects which might be of interest
to practitioners in the computer science area.
Environmental capability is ongoing in
ISBN: 978-0-9853483-8-0 ©2013 SDIWC 80