Identifying Salient Attributes of Peer-to-Peer Accommodation Experience * Iis P. Tussyadiah School of Hospitality Business Management Carson College of Business Washington State University Vancouver Email: iis.tussyadiah@wsu.edu and Florian Zach School of Hospitality Business Management Carson College of Business Washington State University Vancouver Email: florian.zach@wsu.edu Abstract This study explores key content and themes from online reviews to explain major service attributes of peer-to-peer (P2P) accommodation sought by guests. The results from lexical analyses indicate that attributes frequently mentioned in guest reviews are associated with location (proximity to point of interest and characteristics of neighborhood), host (service and hospitality), and property (facilities and atmosphere). Reviews focusing on location and feeling welcome are consistently linked with higher rating scores, including accuracy, cleanliness, check-in, communication, value, and overall ratings. This confirms that P2P accommodation appeal to consumers who are driven by experiential and social motivations. Marketing implications are provided. Keywords: sharing economy, collaborative consumption, business analytics, accommodation, consumer review, text mining * How to cite: Tussyadiah, I.P., Zach, F. (2016). Identifying salient attributes of peer-to-peer accommodation experience. Journal of Travel & Tourism Marketing, Ahead of Print. DOI: 10.1080/10548408.2016.1209153