THE PERCEPTION OF GHANAIANS ABOUT THE QUALITY OF ‘MADE IN CHINA’ CELL PHONES Israel Kofi Nyarko Department of Management & Public Administration Central University Accra, Ghana Alex Yaw Adom Department of Management & Public Administration Central University Accra, Ghana ABSTRACT This study was designed to examine the extent to which the price, availability, aesthetics, serviceability, and marketing stimulus affects Ghanaians’ perception in choosing China made cell phones. Questionnaires and unstructured personal interviews were administered on a selected sample made up of users of China phones in the study area. Quantitative statistics made up of frequency distribution tables, cross tabulation, and chi-square analyses were adopted in presenting the findings of the study. Results from the study revealed that the average price of a Chinese made cell phone is very affordable and hence price is assumed to be one of the key determinants of the quality of phones imported from China. The survey also proved that, aesthetics, product availability, marketing stimulus, and product serviceability are among the core variables in determining the quality of China made cell phones in the study area. KEYWORDS: Customer perception, Ho Ghana, Cell phones, China, Quality IJRDO-Journal Of Business Management ISSN: 2455-6661 Volume-2 | Issue-7 | July,2016 | Paper-6 88