This chapter discusses the importance of determining learning domains, goals, and objectives, as well as the ethics of good programming. It provides an overview of different types of program delivery methods and of how knowing your audience affects the overall program and its direction. Finally, the chapter explores the importance of reflection in learning. Developing Interventions That Focus on Learning Debora L. Liddell, Steven Hubbard, Rochelle Werner Programming, like any other activity that is taken on by a student affairs professional, should be intentional in order to be effective. But intentional toward what end? This chapter defines the assumptions underlying power- ful programming and suggests ways in which programming can be linked effectively to student learning. Assumptions of Powerful Programming In order for programs to be effective, the following assumptions should be met. Programming Can Be a Viable Vehicle for Transmitting Knowledge, Affecting Skills Development, Changing Attitudes, and Helping Stu- dents Reach Their Potential. This may be the heart of student affairs work and, indeed, the soul of the student affairs educator. Programming Requires an Unwavering Commitment to Act Ethi- cally. As we think about our role as educator-programmers, we assume a certain degree of power, authority, and influence that should be coupled with deep responsibility and commitment to keep students safe, even as we are stretching their limits. This means we do not incite groups for the pur- pose of a good discussion. We do not embarrass students for the purpose of making a point. We accept students where they are developmentally—the racist and the radical alike. Only then can we understand—and act upon— how best to reach them. Programming Must Be Tied Explicitly to Learning. The Student Learn- ing Imperative (American College Personnel Association, 1994) asks us to be mindful about integrating academic and out-of-class activities for the purpose NEW DIRECTIONS FOR STUDENT SERVICES, no. 90, Summer 2000 © Jossey-Bass Publishers 21 2