Sponsoring Committee: Professor Marita Sturken, Chairperson Professor Helen Nissenbaum Professor Gabriella Coleman STATUS UPDATE: CELEBRITY, PUBLICITY AND SELF-BRANDING IN WEB 2.0 Alice E. Marwick Department of Media, Culture and Communication Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Steinhardt School of Culture, Education, and Human Development New York University 2010