Money in your palm: Sharp shaped vegetation in the surroundings
increase the subjective value of houses
Shlomo Hareli
a, *
, Shlomo David
a
, Simcha Lev-Yadun
b
, Gadi Katzir
c, **
a
Department of Business Administration, University of Haifa, Israel
b
Department of Biology & Environment, Faculty of Natural Sciences, University of Haifa-Oranim, Israel
c
Department of Evolutionary & Environmental Biology, University of Haifa, Israel
article info
Article history:
Received 11 February 2015
Received in revised form
20 April 2016
Accepted 25 April 2016
Available online 26 April 2016
Keywords:
Surrounding vegetation
Leaf shape
Subjective value of houses
Indicators of suitable habitats
Palms
Perceived safety
abstract
Preference for round over sharp shaped objects, is attributed to the potential damage of sharpness. We
tested if leaf sharpness of vegetation surrounding a house, affects the evaluation of the house and its
owner. We demonstrated that houses surrounded by sharp leaf vegetation (SLV) were evaluated as more
expensive than houses surrounded by round leaf vegetation (RLV). Among the SLV surrounded houses,
those surrounded only by palms were rated highest while SLV houses were evaluated as safer. In a final
experiment, the perceptions of individual leaves differing in shape, were consistent with the protective
function of sharp leaves. Our findings are explained by theorizing that SLV confer protective value on
neighboring houses. The perceived higher values and safety of houses surrounded by palms is attributed
to the association of palms with suitable and stable living environments. Furthermore, preference for
palm habitats may have deep roots of human evolution in African savannas.
© 2016 Elsevier Ltd. All rights reserved.
1. Introduction
Imagine traveling along a street, watching the houses and their
surrounding vegetation. Would the characteristics of this vegeta-
tion affect your estimate of the price of the houses? For example,
would vegetation with spiny leaves affect your estimate differently
than vegetation with round leaves? Strange as it may seem, this
question stems from the richly documented phenomena and
derived theories of the effects of shapes of objects on how they are
perceived by humans, how are they reacted to and what is known
about the link between vegetation and humans' habitat
preferences.
One significant factor that has been found to affect people's
preferences for living environments is the vegetation in that envi-
ronment (Kaplan & Kaplan, 1982). Related theories suggest that
habitat preferences coevolved with intrinsic qualities of habitats
that, in turn, are reflected in the vegetation typical of these habitats
(Orians & Heerwagen, 1992). Consequently, it has been suggested
that people prefer vegetation that provides functional advantages,
such as safety or crucial resources and vegetation that signals other
adaptive advantages of the environment. These preferences may
function to lead individuals away from inappropriate environments
and towards more suitable ones (Kaplan, 1992). Derived from this
general theory is the African savanna hypothesis, suggesting that
because of the critical role that the savanna had on the evolution of
modern humans, savanna-type environments should be preferred
over other biomes (Orians, 1986). Indeed, there is evidence that
people prefer savanna type vegetation over rain forests, or typical
temperate region deciduous and coniferous forests. Much of these
preferences are based on the form of the vegetation, that is, figural
characteristics of vegetation typical of the preferred biome (Falk &
Balling, 2009). Characteristics such as overall size, canopy size and
trunk height were shown to affect these preferences (Summit &
Sommer, 1999). Even though people prefer savanna-type vegeta-
tion within the boundaries of this preference, there is an even
higher preference for high quality over low quality savanna habi-
tats. In this case, too, an important factor distinguishing between
the two is the figural properties of the vegetation. Specifically,
participants from three countries (the USA, Argentina and
* Corresponding author. Department of Business Administration, Faculty of
Management, University of Haifa, Haifa, 31905, Israel.
** Corresponding author. Department of Biology and Environmental Biology,
University of Haifa at Oranim, Tivon 36006, Israel.
E-mail addresses: shareli@gsb.haifa.ac.il (S. Hareli), katgad@gmail.com
(G. Katzir).
Contents lists available at ScienceDirect
Journal of Environmental Psychology
journal homepage: www.elsevier.com/locate/jep
http://dx.doi.org/10.1016/j.jenvp.2016.04.014
0272-4944/© 2016 Elsevier Ltd. All rights reserved.
Journal of Environmental Psychology 46 (2016) 176e187