Psychological Science
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© The Author(s) 2016
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DOI: 10.1177/0956797616660548
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Research Article
From distributing toys on the playground to raises in the
office, children and adults respond negatively to inequity
(Hook & Cook, 1979). According to traditional accounts
of inequity aversion, people believe that it is inherently
unfair to give unequal rewards for equal effort (Adams,
1965; Fehr & Schmidt, 1999); as children mature into
adults, they gradually understand that inequity is unfair
and therefore place increasing weight on avoiding it (Fehr,
Bernhard, & Rockenbach, 2008). Prior results have been
consistent with these accounts: Between the ages of 4 and
8, children increasingly sacrifice resources to avoid ineq-
uity (Blake & McAuliffe, 2011; Kogut, 2012; Moore, 2009).
We challenge these accounts by suggesting that reac-
tions to inequity may take different developmental paths
depending on the type of inequity and the way it is cre-
ated. Once children have matured into adults, they do
not seem to find inequity to be inherently unfair and
instead find some types of inequity unacceptable and
other types acceptable. For example, if Mark and
Danielle are being given things by someone else, Mark
will find it unfair if Danielle receives more than he does.
However, when Mark is the one deciding how to allocate
the resources between himself and Danielle (i.e., when
Mark is agentic), he will think it is fair to receive less than
Danielle (Choshen-Hillel, Shaw, & Caruso, 2015; Choshen-
Hillel & Yaniv, 2011, 2012). The different reactions to
these two forms of inequity are apparent in an episode of
PBS’s Sesame Street (Myhrum, 1979) in which Ernie takes
a big piece of pie for himself and gives a smaller piece to
Bert. Bert responds, “That is not very polite. I mean, if I
had two pieces of pie, I’d offer you the big piece and take
the small one for myself.” Ernie confusedly replies, “Well
. . . you have the small piece, Bert.” Ernie is missing the
point; Bert is not upset about the inequity per se but is
instead upset about what the inequity entails: unfairness.
That is why he would willingly disadvantage himself but
is upset when Ernie creates the same inequity.
660548PSS XX X 10.1177/0956797616660548Shaw et al.Development of Inequity Aversion
research-article 2016
Corresponding Author:
Alex Shaw, Department of Psychology, University of Chicago, 5848
University Ave., Chicago, IL 60637
E-mail: alex.w.shaw@gmail.com
The Development of Inequity Aversion:
Understanding When (and Why) People
Give Others the Bigger Piece of the Pie
Alex Shaw
1
, Shoham Choshen-Hillel
2
, and
Eugene M. Caruso
3
1
Department of Psychology, University of Chicago;
2
The Jerusalem School of Business Administration,
The Hebrew University of Jerusalem; and
3
Booth School of Business, University of Chicago
Abstract
Children and adults respond negatively to inequity. Traditional accounts of inequity aversion suggest that as children
mature into adults, they become less likely to endorse all forms of inequity. We challenge the idea that children have
a unified concern with inequity that simply becomes stronger with age. Instead, we argue that the developmental
trajectory of inequity aversion depends on whether the inequity is seen as fair or unfair. In three studies (N = 501), 7-
to 8-year-olds were more likely than 4- to 6-year-olds to create inequity that disadvantaged themselves—a fair type of
inequity. In findings consistent with our theory, 7- to 8-year-olds were not more likely than 4- to 6-year-olds to endorse
advantageous inequity (Study 1) or inequity created by third parties (Studies 2 and 3)—unfair types of inequity. We
discuss how these results expand on recent accounts of children’s developing concerns with generosity and partiality.
Keywords
inequity aversion, generosity, partiality, fairness, social cognitive development, open data, open materials
Received 11/24/15; Revision accepted 6/29/16
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