Association for Information Systems AIS Electronic Library (AISeL) AMCIS 2004 Proceedings Americas Conference on Information Systems (AMCIS) 12-31-2004 CRM: Of-shore Outsourcing of Customer Facing Functions - How Efective Is his Strategy? Luvai Motivalla University of Massachusets Lowell Ashwin Mehta Tariva, Inc. Follow this and additional works at: htp://aisel.aisnet.org/amcis2004 his material is brought to you by the Americas Conference on Information Systems (AMCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in AMCIS 2004 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Motivalla, Luvai and Mehta, Ashwin, "CRM: Of-shore Outsourcing of Customer Facing Functions - How Efective Is his Strategy?" (2004). AMCIS 2004 Proceedings. Paper 4. htp://aisel.aisnet.org/amcis2004/4